Serge Aurubin

SERGE AURUBIN

DATA SCIENTIST

Welcome to my blog for everything having to do with data science and analysis. I am always looking for new opportunities to drive business insight using data analysis.

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How to Calculate MRR, Churn, and LTV in SQL

Database Star

August 25, 2026   3

???? Get the scripts and sample questions from this video: https://databasestar.mykajabi.com/get-saas-data-analysis/?video=IhLkpr9E7Rc
???? Get 56 bad query patterns & fixes: https://databasestar.mykajabi.com/offers/VxZmEozw/checkout?video=IhLkpr9E7Rc

In this video, I'll show you how to calculate several different metrics commonly used in SaaS companies and how to do it in SQL, so you can check directly against the data without having to use a tool.

TIMESTAMPS:
00:00 - The dataset
01:54 - MRR
03:24 - Churn Rate
06:01 - Lifetime Value

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