SERGE AURUBIN

AI DEVELOPER

Welcome to my blog for everything having to do with data science and analysis. I am always looking for new opportunities to drive business insight using data analysis.

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Do You Have A "Mayo" Problem?

June 5, 2025   4


Let me explain what the "mayo" problem is with a story. You are getting ready to make a sandwich and you start piling on your ingredients. You have the bread, lettuce, tomatoes, cold cuts, salt and pepper. And you think to yourself, the one ingredient that would finish it off is the mayo. You have some choices here. You can either grab the jar of mayo out of the fridge or you can grab the olive oil, egg yolk, mustard, and your lemon juice.


You grab your blender and you start mixing up all of the ingredients and you make this absolutely beautiful mayo and put it on your sandwich. It sounds like the perfect scenario


In all honesty, you could have just used the jar of mayo.


The reason is because you spent a lot of time pulling those ingredients together when the actually goal was to make a sandwich, not mayonnaise. Don't ignore the tools that make your programming journey easier because your job is to deliver results, not mayo.


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BOOK SUMMARY

Transforming data into revenue generating strategies and actions Organizations are swamped with data―collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics.

There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions.

Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way.